Q4 2020: Top Virtual Fitness Apps Performance in Europe

As the world adapted to home-based fitness routines in 2020, the demand for virtual fitness applications saw significant growth. Sensor Tower's data provides us with a snapshot of how the top virtual fitness programs performed in Europe in the last quarter of 2020.

Zepp Life (Formerly MiFit), while not generating revenue, maintained a strong presence with downloads peaking at 858K in the third week of December and weekly active users reaching 12.7M by the year's end. The app saw a steady decrease in downloads throughout October and November, but December brought a remarkable surge.

Home Workout - No Equipments showed consistent revenue throughout the quarter, with a notable peak at 15K USD in the week of November 23. Downloads spiked to 248K in the last week of December, and weekly active users saw a significant rise to 1.4M, suggesting an increased interest in home workouts during the holiday season.

Lose Weight for Women at Home also saw a positive trend in revenue, reaching a quarter-high of 2.6K USD in the week of November 30. The app's downloads were highest at the end of December with 222K, and weekly active users increased to over 1.1M in the same period.

Strava: Run, Bike, Hike demonstrated strong revenue growth, with the highest weekly revenue reaching nearly 500K USD in the final week of December. The app experienced a significant jump in downloads to 252K in the same week and saw an increase in weekly active users to over 4.2M, indicating a robust end-of-year performance.

Splits Training, Do the Splits maintained a steady revenue stream, peaking at 2.3K USD in the last week of December. The app's downloads remained consistent, with a slight increase to 133K by year's end. Weekly active users also showed an upward trend, finishing the quarter at 282K.

For more insights and detailed analytics on app performance, Sensor Tower's comprehensive data platform offers an in-depth look at the trends shaping the mobile app industry.